How to Write for High-Visibility Publications

About the session:

As an established consultant, you are an expert in your field. But how do you attract more right-fit projects so you can do your best work? How do you differentiate yourself from your peers?  How do you make it clear to prospective clients that you are the obvious choice?

To become an authority in your field, you must share your ideas and perspectives.

In this workshop you will learn how to get started writing for industry trade journals, association publications, and well-known business magazines. More specifically, you will learn how to:

• Select the right publication to help you reach your audience and achieve your business goals.

• Define your body of work and create an editorial calendar to guide article development.

• Craft compelling articles that position you as an authority in your field.

• Pitch any publication with confidence, even if they don't have contributor guidelines.

• Use published articles to build a robust network and secure new opportunities. 

This workshop will introduce you to the SILVA Method™ and walk you through the process that has helped dozens of consultants secure bylines in publications like Inc., Entrepreneur, and Harvard Business Review. You will walk away with practical tools and insights you can apply immediately to build your authority and open the door to new opportunities.

Format: 

This is an interactive presentation and questions are encouraged! Please come prepared to introduce yourself and participate freely using your webcam. Participants will be expected to handle their own mute/unmute and to monitor their background noise. Questions can be asked via chat, the anonymous Q&A feature, or by speaking up. After the event, slides and a link to the recording will be sent to people who are registered. 

Duration: 60 minutes

About the expert facilitator:

Erica Holthausen is the founder of Catchline Communications, where she equips consultants with the tools they need to develop a body of work that builds their authority, increases their visibility, and opens the door to new opportunities. Drawing on her experience as a freelance writer and editor, she guides her clients through selecting, pitching, writing, and publishing articles in industry trade journals and business magazines like Harvard Business Review, Inc., and Entrepreneur. To learn more about how you can raise your profile by writing for publication, register for Pitched to Published, a free monthly Q+A.