Know Your Niche: Branding to Build Your Business

About the Session:  

Although counter-intuitive, it's better to market yourself as a specialist than a generalist. This workshop is about figuring out your point of difference and building your confidence to market yourself as an expert. After this interactive 90-minute workshop, you'll be able to create a plan to discover your strengths, pinpoint your sweet spot, write a stand-out professional summary to set yourself up for success!

Format:

Interactive web workshop. Be prepared to participate by voice and/or video. We will have time to help four or five people define their niche and "key words".

Duration: 90 minutes

About the facilitator:

PICA's Co-Founder and Chief Advocate Liz Steblay has worked in consulting over 20 years, most of those as an independent consultant. Over the last 13 years she’s advised hundreds of consultants in her leadership role at ProKo Consulting, a talent agency that represents professional self-employed consultants. Leveraging her MBA from the University of Southern California, Liz has become a master at helping self-employed professionals launch and grow their own successful businesses. You can follow her on Twitter @Liz4Consultants for tips and news, and subscribe to her blog, Successful Independent Consulting